Personal Data Policy

Personal Data Policy for “Simple Focus”

1. Introduction

Welcome to Simple Focus, currently provided by Mr. Lancefield Software Limited (company number 11323640) (“we”, “us”, “our”), with an anticipated future transition of ownership to Super Clean Bike Limited. Protecting your privacy is of paramount importance to us. This Privacy Policy (“Policy”) explains our practices regarding the collection, use, storage, and protection of your personal data. By using Simple Focus, you consent to the processing of your personal data as described in this Policy.

2. Data Collection

We collect various types of personal data to enhance your experience with Simple Focus. This includes, but is not limited to:

– **Identifying Information**: Such as your name and email address.
– **Usage Data**: Information on how you interact with the app, including features used and time spent.
– **Technical Data**: Device identifiers, operating system version, and IP address.
– **Data Collection via iCloud and AWS**: To provide seamless app functionality and backup, we store data on iCloud and AWS’ London Server farm, ensuring data residency and compliance with local regulations.

3. Use of Data

The personal data collected is primarily used to:

– Provide and improve app functionality.
– Offer personalized user support and troubleshoot issues.
– Analyze app usage patterns for feature development and optimization.
– Ensure the security and integrity of our services.

4. Data Sharing and Disclosure

Your personal data will be treated with confidentiality and will not be shared with third parties, except under the following circumstances:

– **Legal Requirements**: If required by law or in response to legal processes, such as court orders.
– **Service Providers**: With vendors or service providers who support our business operations, under strict data protection agreements.
– **Consent**: With your explicit consent for specific purposes not listed here.

5. Data Security

We are committed to protecting your personal data through:

– Implementing technical and organizational measures against unauthorized access, alteration, disclosure, or destruction.
– Utilizing encryption for data transmission and storage.
– Regularly updating our security practices in line with industry standards.

6. User Rights

Under UK law, you have rights regarding your personal data, including:

– **Access**: You can request access to the personal data we hold about you.
– **Rectification**: You can ask us to correct inaccurate or incomplete data.
– **Deletion**: You can request the deletion of your personal data, subject to legal and operational constraints.
– **Objection**: You can object to certain uses of your data, such as direct marketing.

To exercise these rights, please contact us at the details provided below.

7. Data Controller Information

Mr. Lancefield Software Limited is the current data controller for your personal data, with an expected transition to Super Clean Bike Limited in the near future.

Registered office address: 32 The Downs, 5 Swinburn Court, London, England, SW20 8JA.

Contact: info@simple-focus.co.uk

8. Changes to the Policy

We reserve the right to update this Policy at any time. We will notify you of any significant changes through the app or via email. Continued use of Simple Focus after such changes constitutes your acceptance of the new Policy.

9. Governing Law

This Policy is governed by and construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with this Policy shall be subject to the exclusive jurisdiction of the English and Welsh courts.